Women’s Health
Amy was secured by former Minister for the Status of Women and leader of the opposition Kerry Chikarovski to launch her business Chika Health to the women’s health market. A successful media campaign proceeded to launch the first product ‘Supprexxa’ under the Chika Health umbrella. Amy coordinated PR shoots and developed appropriate media material including Radio interview releases, TV segment pitches and print releases to secure maximum interviews for Kerry and product reviews. A successful campaign which resulted in appearances on Channel 9 morning TV, Today Tonight Channel 7, Who Magazine and talk-back radio.