ADM Communications worked with the Health and Wellbeing faculty of the Think Education Group. Comprised of four colleges including the Jansen Newman Institute, the Australasian College of Natural Therapies, National College of Beauty and Southern School of Natural Therapies. Amy created and managed an experiential event surrounding RUOK Day for student, lecturers and the public, resulting in coverage across TV news for Channel 10, SBS in Sydney and Melbourne with additional radio and local media support. A highly engaging public initiative, the colleges drove broad local support for their Wellbeing Clinic, generating additional visits by the public through their doors post the event. ADM Communications secured the first TV coverage for the colleges through a PR campaign.