Travel, Health & Well-being – Amy currently represents the renown Pine Trees Lodge at Lord Howe Island off the coast of NSW, where Amy has implemented a strategic social media and media relations campaign which focuses on the wellness packages the lodge offers. The Wellness weeks at Pinetrees Lodge feature yoga classes, Ayurvedic treatments, organic gardening classes and whole-food cooking classes. In addition Amy works to showcase the celebrity chef food events & other retreats including wilderness walks which focuses on the environmental strategies used on the island to combat climate change and more. Recent coverage includes Better Homes & Gardens TV special with chef Karen Martini on Channel 7, Features in The Australian, SMH, Daily Telegraph, Woman’s Day, Australian Yoga Magazine, Sun-Herald. A blog and twitter account have been set-up and ongoing initiatives are in place to secure positive media coverage, which resulted in TV coverage on Channel 9 and Fairfax online.
Amy also represented 5-star ecOasis retreat in UKI Northern NSW, which involved media liaison with travel and lifestyle media. Photography of the resort was organised by local professional photographers which formed the basis of publicity and marketing material. National coverage appeared in Inside Out Magazine, Nature & Health and State based newspapers including the Courier Mail.