Writing Services: Writing of media releases for TV, Print, Radio and Online. Development of media angles, spokesperson quotes, key messages are included. Further media kit materials include Q & A, Fact sheets, Interview talking points, Backgrounders and Biographies can be developed as part of a package.
Full Campaign Development including Implementation: Following a meeting and a discussion of one’s business objectives and overall communication objectives, ADM Communications will develop a full communications campaign for each client. Amy Miller will personally implement the campaign concepts, working towards a successful outcome and tangible results for each client.
Media Publicity & Media Training: Personalised media publicity service includes identifying key media to pitch and discuss story ideas for clients. A media campaign is ideally 3-months and longer to reach short and long lead media. All media contacts are approached individually to maximise the best outcome and result for the story and client. Media updates and feedback on story progress is supplied regularly and benchmark results are worked towards for each campaign.
Training of internal staff, including CEO’s and Managing Directors to be ready for media interviews, is provided as a service by ADM Communications. Key message development and guidelines to deliver messages and practice with journalist’s in an interview scenario is part of the session.
Social Media Marketing: Development of content schedule for social media platforms including set-up of platforms if required, including blog, facebook and twitter. Development of EDM’s and community communication and engagement consulting provided.
Experiential Events: Creative development of events and stunts to engage audiences and leverage media potential for TV and print. Management of site logistics, marketing material development and media publicity.
MC & Event Management: Amy can be secured to manage an internal event, MC a launch and run various media events including media conferences. Event concepts can be integrated into any communications campaign and may involve securing celebrities or well-known experts as part of the overall communication program.
PR Training – Internal Workshops with Communications Staff: Amy offers an internal workshop to businesses who have a communications department and require a refresher workshop for staff. Amy lectures in Public Relations at Macleay College in Sydney and can provide a workshop which covers communications trends, media industry developments and project management tools to maximise efforts internally and secure greater results for clients.
Survey Development: ADM Communications offers a research service for clients including survey development. Field questions with over 500 selected recipients and receive an analysis with key findings, media angles and market trends to use within a publicity campaign, marketing materials and social media platforms.
Graphic Design - ADM supplies a graphic design service for business branding including logo development and print marketing materials involving brochure design, posters, invitations, signage and POS. Melitza Liu is an experienced designer with a background at Unilever and Avant Card and provides a unique service for ADM Communications clients.
PhotoBooks - Capture special events including internal staff initiatives and business case studies with a full-colour photo book. Brigitte Oberlander from Hoochiemama Design offers a specialised service to ADM Clients to have a personal or business photobook designed and printed for friends, family, clients or staff.
Business Coaching – Felicity Waterford offers Business Coaching at ADM and offers exceptional skills and experience in Executive Coaching with particular expertise in Presentation Coaching. Felicity also brings 16 years of global experience in design and facilitation of Personal Mastery programs that are highly motivational and experiential. At the heart of everything Felicity does, is the belief that coaching fundamentally makes a difference to individuals and that translates to the bottom line. In one study by Metrix Global, executive coaching at Booz Allen Hamilton returned $7.90 for every $1 spent on coaching. Felicity can support you in building a high performing team, managing your personal workload and building confidence.